Financial institutions are able, through a variety of methods and several account vehicles, to help people save money, build their assets, and increase their net worth. These are sometimes referred to as financial products. Often they are referred to simply as accounts. They each have certain distinguishing characteristics and distinctive usefulness to individuals or households with financial needs. These products all exist to serve needs, the needs of people. It is important to become familiar with the range of options because only then is it possible that one or more of them may benefit you -- now and in future stages of your financial life.